Build the one hundred and sixty-eight levels of world first skyscraper commercial specification that has economic benefits
--- - use the time of 20 years will eastern guesthouse( 000,524) develop become home the best commercial chain hotel. First, carry out eastern guesthouse and Chinese big hotel , resource reshuffle is that dozen makes the best option of travel aircraft carrier!

Management An Gang of great master composes ( cool brain An)

Is remaining , other city construction " shopping meeting center and 5 star level businesses chain hotel operation project " Is me Gather shopping, , can unfold center is one body " Rub , Er world first building " http://mount8848.vip.sina.com/MALL.htmCompressed cream edition I " shopping meeting center and 5 star level businesses chain hotel operation project " Program project scheme is asked cover an area of area always, is the square metre of three hundreds and ninety thousands at least, , biggest is cover an area of the land of five-hundreds thousands square metre. Basic design source press cover an area of the program of three hundreds and ninety thousands of square metre, Effective use 308 building high metres from the use of high sixty-six floor space + 12 metre impracticable layers , add four floor of commercial skirt building again, another in underground still have 12 high metres half enclose three-dimensional parking storehouse and other first floor serve multipurpose layer composition, sum possess eighty-eight floor. Total building is high in 348 metres to 368 metres between, Building utilization rate will exceed 85% Total floor area is approximately 3,900,000 square metre,( can in which unfold the central square metre of two hundreds and forty thousands( Divide into 4 independent show halls, match the muti_function report hall that has 20 40 metre x metres , 9 ) the, commercial area square metre of nine hundreds and forty thousands, 5 twenty thousands star levels hotel guest room and the approximate nine-hundreds thousands square metre of office building, parking lot have ten thousands parkings position). Total forestation area will exceed the square metre of two hundreds and fifty thousands ( adopt ground and " air real garden " design thought). After project is established necessity is local mark building and new commercial center recently.

Shopping meeting center and 5 star level businesses chain hotel develop operation

First in Commercial chain hotel In project design initial stage, we will carry out patent application and so on for service, internal structure, identification trademark and the outside type of building to register. Commercial chain hotel When a city is transported after making merit again will the facility of software and hardware of this building duplicate other cities completely manage , open chain operation like Mcdonald's shop. If we in nation-wide 300 big in city boil a Commercial chain hotel Boil for a year, a Commercial chain hotel The time that has 300 years develops to us, for a year, it is 10 to boil Commercial chain hotel We also need 30 years to be completed.
So long as our management is right , serve first class, have only a because of every city Commercial chain hotel Realization is monopolized relatively, hotel profit get should be smoothly. If other enterprises want to compete with us in same city, the minimum needs of opposite side are invested in two billions Yuan goes to in large quantities related software input and the hardware construction of three billions Yuan , is just qualified compete with us on same level. In we is completed 10 Commercial chain hotel After, arise competitive condition in certain a region is advantage for us is larger than fraud, can first raise the popularity of enterprise substantially because of wild competition, is secondly bring management on leap. When this region pays out loss price, we also get huge valuable experience , apply these experiences to our other hotels , necessity can raise profit level substantially , becomes Mend in sea wall besides loss sea wall Our competitor because of unitary operation, enterprise a profit is won , loss die condition, in is in disadvantage obviously in our competition. To get the competitive position of our equality and , must carry out the investment more than forty billions, the domestic enterprise that has such strength is rarity of rarities after all. If consider time and space factor , need to challenge enterprise to have five-hundreds billions Yuan, the scale of above net asset and annual profit ten billions Yuan. At present whole world still have no a enter Commercial chain hotel Condition take off, everybody is the first enter Commercial chain hotel Profession And the enterprise that can get profit everybody is Commercial chain hotel Tap can get monopoly profit.

Though, people think generally that in now, hotel whole are depressing , reshuffle can be also not definitely sold good price. On March 26,2003 the big hotel of old and famous shop of East Asia of Guangzhou for with the price of a first money transfer by whole to certain social investor, is a proof. The hotel field enterprise of China now, majority are faced with the condition of recession , it competes for profession recession and price that all blame reason basically. I does not identify the depressing prime cause that Chinese enterprise is faced with is because of hotel enterprise lack characteristic , lack core , lack sincerity and profession enter cost definitely low too. In China any a enterprise so long as it wants to enter certain field government again do not oppose talk about , it enter cost is very low. Besides carrying out price competition in other aspect all is the same blank. Before two years Shenzhen popular popular hot crab, because of produce technology simple, any restaurant can process , only cost is do shop sign. As a result, have no how long, whole city emits the domestic fragrant hot crab shops more than 200 , so price big war begins , beacon-fire rises from all around. After a time, it is loathe that people eat , even perfume is hot, crab shop also starts all over again mostly.

Us the condition of Mcdonald's, if you think do a similar shop domestically, you can discover very difficulty. Is first , the appearance of shop front do not imitate well; Is second , , have no drink kind may use again for you, Coke Cola use privately by Mcdonald's, 100 matters Coke use privately by Kentucky fried chicken, have had no drink you how to open such shop? This is also that whole world has no the home of 3th enter , one of major reason; 3th and other product raw material source, Mcdonald's is whole world count plenty of buyings surely, you can accomplish? You can! So price with quantity you can accept? Since entering cost, is too high , so far unmanned challenge. Compare for two old enemy Mcdonald's and Kentucky fried chicken, the main dozen product between them is basic and also not overlapping , does not form the product competition of substance. Major competition is to how to let customer like the competition of your product and high quality service.

Characteristic and core may low cost imitate , but allow into cost is absolute impossible low cost imitate , we Shopping meeting center and 5 star level businesses the core of chain hotel plan Is to rise substantially to own , potential competitor enter cost Let them shrink back from difficulities , make us get the operation of relative monopoly, profit. Then can also only so walk out of , the Chinese strange circle of hotel field simple price competition.

It is awkward that Chinese hotel field market is now geting stuck in such simple price competition: Hotel amounts to quite a lot , but for corresponding consumer layer --- - is rising abruptly strengthen increasingly Chinese newborn middle class , these hotels lack corresponding consumer famous brand. When market competition develops step by step from local product, quality and price competition to trademark competition, moulds famous brand, have become hotel manager dreamy matter. So this, a lot of managers found famous brand entrust on short-term training shortcut. Notice genuine famous brand is to rely on degree from very high consuming to establish , has rich and deep cultural action to sustain.
Customer absolutely does not be unconditional for trademark loyalty, its source in this trademark have outstanding quality guarantee. Chinese hotel field famous trademark is not much , we plan to purchase eastern guesthouse may calculate one reluctantly. Create trademark needs , join powerful resource: Solid capital, excellent talent and the product of high quality, efficient service , is in the lead technology. So, single hotel resource is set up very much disaster is time short trademark. Must chain operation then can produce huge economic benefits.
When purchasing in the initial stage after eastern guesthouse, even our construction of one side is key shop at the same time also in need not build the region of shop temporarily implement chain league strategy, set up " eastern guesthouse chain commercial hotel " trademark pillar, goal is will know the resource of exceptional scale in short time suit produce scale effect, is the Chinese newborn degree of middle class body order do a hotel chain consumer shop trademark --" eastern guesthouse ".
Eastern guesthouse is set up quality , operational support with IT 3 big pillar supplementary league hotel realize create a dream of hotel famous brand together, this is a long-term trademark production project. Under the prerequisite that maintains trademark quality , improvement is managed , reduces cost. Only both coalesce , then can bring genuine value to customer our, trademark mansion then can establish.
Now, China causes a lot of hotel product quality and service quality to be poor , is not , is because of the difference in degree of star level and the size of hotel scale, lie in lack generally meet the management pattern of market and measure service is of high quality low scientific standard and effective staff training way. Hotel operation falls into difficult condition because of service quality, cause market to open up , is lack of power , and then cause adopt such as cut prices and use false advertisement blindly wait for illegitimate competitive means, make operation compete accidentally into suicide type short line the strange circle of vicious circle.
We think that service quality is the core of hotel management, service quality not should because of hotel scale size and star level difference in degree have difference. Big hotel should have the service of high quality more, this is also just the vitality place of big hotel. Measure service to be of high quality, low important standard is to let customer win customer satisfactorily approve highly. This must consider for customer for the enterprise of our requirement , considers customer demand fully , offers all-directionally the service that perfect user needs , satisfies the different demand of different user fully , allows in on way, accomplish variation and human nature, melt and personalize.
We purchase eastern guesthouse to bring do not be quality, What bring is that the method that guarantees quality with advocate the culture of quality absolutely --- - quality viewpoint of value Clear exceptional quantity investment in the development of manpower resource, build a powerful hotel quality system research development, it is systematic that group team utilize quality guarantee and the hotel operation of international advanced method and tool development, for the quality guarantee system that eastern guesthouse and league hotel offer scientific system. An Gang has still brought a set of effective management culture, for eastern guesthouse, the administrator of different level offers different training, at the same time, implementing group encourage and award plan, go to the quality infiltration of viewpoint of value , blood and the respiration of manager and employee in. Form rear eastern guesthouse expert group team, will be that the member hotel that joined recently offers consulting and adviser service , even carry out process and then make. Only will correct method and the process of science firmly land and justice have no return attend to land carry out win long and faithful customer after all with this. The league member hotel of eastern guesthouse will make customer get the enjoyment of super value with the service and management of high quality.
We absolutely do not hit the pretence such as chain operation and the league of special permission, earn the league cost and trade mark of special permission, make expense, this kind of can only cause enterprise to desert by market and customer disregarding the nearsighted practice of product quality, technology and service.
Our goal is that dozen makes China the best hotel. Eastern guesthouse is wanted join various resources with solid marketing company's capital, through powerful public relations and advertisement and promote sell means increase attraction and the trademark popularity of eastern guesthouse, pass for league hotel offer overall management support and service. Not only bring the large quantities of passenger sources of home and overseas for member hotel , and make hotel management and service internationalization make entering the visitor of eastern guesthouse trademark become the customer of loyalty, make league hotel rise abruptly promptly in competing , business fast increase.
The 800 whole worlds and training that eastern guesthouse offers various levels for joining in hotel order room system and call central service, hotel technical research development is central , supply chain management center and the hotel of sample plate will become the powerful backing of league hotel. Even this is single, hotel resource is hard to be accomplished but the support environment of urgent demand can satisfy also reduce operation cost greatly.
We manage this traditional estate in eastern guesthouse hotel on graft go to a IT platform, is in the lead science and technology and the management of profession blend in hotel management in, bring overall solving schema and continued tech support for eastern guesthouse and league hotel.
We will assemble a professional talent who have latest international management thought in large quantity. Development operation quality handbook it is systematic that appearance consistent patent chain hotel management software, large scale professional net and nation-wide call service central, online management adviser service and training, hotel operation and market data analysis, based on the customer relation of the super high capacity of internet database wait for powerful IT to sustain, and advanced science and technology and occupation standard, operating process and training system , Du Dao mechanism suit , make the management system of hotel maintain optimization, vigour and efficiency all along, bring higher benifit for eastern guesthouse. After purchasing , prepare to set up hotel management, with technical research institute. This is the engine of a hotel management creative idea and application technical development, the expert scholar of large quantities of here will offer continuous management creative idea and latest hotel application technical research accomplishment for future league hotel, make join in hotel, can more optimization utilize limited resource efficiently maintain obvious advantage in, present intense hotel competition.
Eastern guesthouse and league hotel unify use trademark, quality standard, standard, sales and buying are guided , it can manage level and service quality vigorously for raising and the management of restaurant to form the high quality of nation-wide unification and the image of high quality scales and high quality service trademark , is helpful for hotel more to participate in high-level competition if " 5 standards " unify.
Unify quality and standard standard , have embodied the consistency of service and culture. Unify quality and standard standard, is to unify trademark, strong sustain. League eastern guesthouse is shared unify quality and standard standard, reach own join in hotel and eastern guesthouse between idea and culture consistent, so reach unified trademark offer for customer serve level consistent, make eastern guesthouse trademark customer's in the space-time of difference enjoy unified standard service.
Eastern guesthouse join various hotel market essential factors , through joining in chain, share market to popularize , is international , the, domestic etc. resource of sale channel, share huge hotel customer resource, reach scale manage bring scale benifit.
Eastern guesthouse makes eastern guesthouse and league hotel share hotel thing to flow out resource sales through unified buying standard , reduces eastern guesthouse and league hotel buying cost, weak hotel operation risk.

2 project organizer An Gang Ji " An Shi is theoretical " introduce

An Gang: Man, 1963 years livelihood and the Yi nationality. In 1983, apply mathematics professional graduation , obtain scholar degree; 1983, attend the Chinese association organization of business management, from Japanese madeness this department expert go on " the modern lecture of business management( MBA) " train. For 2001 years through stock publication Cheng sell and stock investment consulting qualification examination, get marketing company's independence for 2002 years director hold a post qualification.
Working experience: In 1983 --1986 year is engage in project feasibility research work in design research institute;
In 1986, attend Yunnan province science to study research, publicize job opportunity , is selected with the first superior record. Because the problem that foot has deformity is discriminated by person, the work of studying research institute scientifically also get in by the back door by other person to replcae, original unit, also do not arrange new work again. Sign up , county on hang duty do science and technology associate county magistrate , organization department have the problem of deformity because of foot also disagree on. Under such condition I Fen Ran resign go to sea go into business so far.

Using the management theory of An Gang and reduce greatly " safely " wait for incident occur probability ( may reduce 99%). I There is talent since thinking on managemant decision, add my effort of day after tomorrow, the absolute world of managemant decision of level of management is first class. With my fellow villager — — " Chu build " compare with my level of management, have had invariably and, is so impossible lose to him. " Chu build " is China so far, only one will the enterprise development of China arrive in world is in the lead the entrepreneur of level, unfortunately is him lack for the sincerity of person copy hand, but is impossible personally do second Chu build. I have ability to better enterprise, at the same time, I will be also capitalist , do not need others again to me to send bonus. I firmly believes , have manage with America odd just Peter · You Bo Luo think ( the economy of Olympic games father) the same business ability. Invent personally on management, " 6 generation management method ", what may talk big say , is the management method that world is in the lead absolutely. If I do not be management expert, still have who, it is management expert to still dare to claim self?

" 6 generation management method · install theory " introduce

I use to do, is good Olympic Games The theory of my tomorrow. Beijing has gotten 2008 years Olympic Games Sponsor right, compatriots does not know Olympic Games Person have no basically. However, know who, is " Peter · You Bo Luo think " Compatriots that is rarity of rarities.

In 1978, the Athinai meeting of International Olympic Committee is decided , from " Only application city " American Los Angeles undertake 1984 years 23th Olympic Games. In 1932 Luo city have sponsored 10th Olympic Games, pass for 52 years, Olympic holy fire again burn again in here, make it have become after Paris and London after of 3th hold the city of two classes of summer Olympic Games. The expenditure of Olympic Games is huge, especially near some classes of more as this, as 1972 " Munich has lost one billion dollars "; In 1976 " Montreal has lost one-hundred millions dollarses more than 20 "; In 1980 " Moscow has lost one-hundred millions dollarses more than 90 actually ". Do because of class loss Olympic Games Have become chicken rib, , applaud not populer. All cities that conducted carry , heavily economic burden, have nearly arrived without city would apply extent.

Since input is huge , government is unable undertake the Olympic Games of Los Angeles become found from the Olympic Games of 1896 years since " first is also from this only once from nongovernmental undertake sports meet "( have no government subsidy , can not again increase taxpayer burden, besides American law return " prohibit publishing lottery ticket, ", all capital have to raise independently ). After Athinai meeting Luo city have begun overall plan work, have first set up preparatory committee, 1979 years invitation financial personage , 45 years old " Peter · You Bo Luo think " have taken charge of chip member can chairman. This " unknown of sport has foresight outstanding insight ", in arrange organization work this time in, manage especially finance, have shown outstanding talent, so is more famous than lifetime instantly. It is rear that You Bo Luo think to be chairman, the first baffling problem that is faced with is funds source. You Bo Luo thinks this leading committee to start from scratch, broad open financial resources, have adopted following major measure: Conclude the agreement of financial aid with enterprise group; Sell television broadcasting right and match ticket; Reduce every expense , do not construct stadium house fully, as far as possible using existing facility; Not new cover Olympic village is rented add two state university dormitories to let athlete and official, stay; It is meeting duty work to recruit aspiration people. You Bo Luo thinks to use own wisdom, make organize member, can work well-arranged, everything achieve what one wishes. The current original planned cost five-hundreds millions dollars of Olympic Games does not not only arise debt around, afterwards , and has surplus.

As in December 19,1984, the Olympic Games of Los Angeles organizes the material that can be announced actually , profit is 2. Five-hundreds millions dollars. You Bo Luo thinks is not only nongovernmental undertake Olympic Games have started precedent and his success, still make a lot of economies not developed country have gotten inspiration and enlightenment from it, for after Olympic Games can hold in more country, will produce positive influence. What is more important is that he has started to do Olympic Games Not only, do not stand a loss , and drive local economic development The economy of Olympic games

Do Olympic Games As this, it is also such to do economy. Say " science and technology are NO.1 productive force ", it is improper that I think , should be " management is just NO.1 productive force , science and technology can only be second productivity ". " 6 generation management method " Is to now know , on world, the most advanced management method is managed for resembling is " The supervisor of management level with manage ". Core is 6 word policies: Decision, space and superintendency
Decision --- - I will the management of enterprise layer decompose for decision layer with management level, pass through management system and the decision of scientific establishment. Lead into enterprise doctor commander in chief first to make policy, layer. Eastern person regards enterprise as own child , is regard as is own life. Western person is enterprise to realize the stage of self value, goal is to realize self benefit, is biggest. Since for enterprise viewpoint, not being same, eastern person cares for more is " self the location in enterprise " with " have , to want is right place " What western person care for is that " In enterprise can earn the amount of money ";
Space --- - let company's each employee have to develop the space of talent, this one develop space do not be again by last a level lead offer , is from the operation of enterprise mechanism guarantee. Regardless of you the relation with lead how to, So long as you have ability, you can find surely to develop the position of your talent. Do not good-bye to occur " lead says that you are all right , you is all right , you is do not be all right is also all right " The such strange theory of strange tale;
Superintendency --- - It is machinemade to establish unique superintendency , " core is in order to avoid mainly with ", cover from chairman of the board go to general employee. Chinese and western person not only have discrepancy on culture, in for the handling of thing is also more on tactic completely difference Western person is " for matter incorrect person ", Chinese is often " for person incorrect matter ", therefore the management method of the West is basic invalid for eastern person, we must want the management method of special invention is just all right. We from foreign import, all elements are assembled and imported pack product to compare, quality is to lack a big section , also reflects that we have discrepancy on management culture with the West.

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